The Nfinity Difference-The Volleyball Shoes Built For Female Volleyball Players

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NFINITY'S REVOLUTIONARY VOLLEYBALL SHOE 

NFINITY INTRODUCES REVOLUTIONARY WOMEN’S VOLLEYBALL SHOE

 First Volleyball Shoe Designed Exclusively for the Female Athlete

Nfinity is the first and only brand with a core focus of designing and producing high-performance athletic footwear for women. Nfinity focuses on innovative technologies to alleviate injuries and specifically address female physiology, while delivering superior comfort and performance.

The BioniQ design garnered Nfinity a nomination as a finalist for the 2009 Business Innovation of the Year award, to be given out next Monday as part of the American Business Awards in New York.

Before Nfinity, Chalk says, athletic footwear companies took men’s shoes, minimally altered them, and sold them as women’s.

“We addressed the physiological and weight differences,” says Chalk. “For the big guys, these are basically fringe markets.”

Nfinity had success before BioniQ. Its Evolution model is the cheer market’s top seller.

“They immediately took off because the kids were so excited about having such a light shoe,” says Jamie Parrish, owner of the Georgia All Stars, a top coed cheerleading program for k-college competitors.

“It’s a good niche. If you’re a company like Nfinity, you can’t be all things to all people like Nike,” says Mike May, a spokesman for the Sporting Goods Manufacturers Association.

Prior to Nfinity’s new line, female athletes had to rely on other shoe companies which only offered a modified version of their men’s product.

“A pronounced Q angle increases loads at the knee during landings that have been shown to predict non-contact ACL injury risk in female athletes,” says Assistant Professor of Kinesiology at the University of Michigan, Scott McLean, Ph.D. “The Q angle cannot be modified, but the potential risk may be reduced through training the neuromuscular system, which is the current trend. Another option, that 

BioniQ™ is aiming to innovate, is to manipulate the shoe-ground interface such that alignments can be modified and loads across the knee are more effectively transferred, reducing pressure on the ACL.”

 

^BioniQ™ supports and encourages the foot into a natural alignment that relieves stress on the knee. The midsole features sequenced cushioning to keep the foot in an ergonomic performance enhancing position. This ultra-lightweight technology conserves the energy needed to keep the foot aligned and helps protect it when an athlete becomes fatigued.  

 

The Nfinity Volleyball Shoe will hit the market in August 2009. 

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